Promote use of data services by offering base package for free (subsidized by ads) Improve service discovery by promoting value added services on AdTone Increase data revenue through additional interactions and service use promoted by AdTone

With AdTone you can:

• Promote use of data services by offering base package for free (subsidized by ads)
  
• Improve service discovery by promoting value added services on AdTone
• Increase data revenue through additional interactions and service use promoted by AdTone
  

Mobiliad's unique, AdTone solution enables you to retain subscribers, attract new subscribers and provide competitive pricing while enjoying new revenue streams derived from mobile advertising.

Advertisers have longed for a medium which provides the intimacy, mobility and ubiquity of the mobile phone, but they have so-far needed to settle for text messaging and simple text and banner links on the mobile web.With Mobiliad's AdTone solution you can introduce an opt-in, ad-funded plan with discount services enjoying a leg up on your competition. In addition you can leverage the AdTone campaigns to promote added value services with a higher impact and lower cost than your current marketing tools.

AdTone provides advertisers with a targetted approach to advertising with abundant inventory dependent only on the number of calls and SMSs a subscriber receives. By utilizing the incoming call and SMS notification screens, advertisers enjoy the subscriber's focused attention, while the subscriber is shown relevant, unobtrusive advertising which does not interfere with their basic service in any way.

AdTone revenue can be leveraged to subsidize data services, which are a key requirement for AdTone. Once these services are made available to your subscribers without the cost barrier, they are more likely to consume and expand their consumption of data dependent services.